Facebook review 2026: Content Monetization, Stars and subscriptions

Facebook pays creators real money, nearly $3 billion in 2025 by Meta’s count, but most of it flows through Content Monetization, a program you can only join by invitation. As of October 2026, Meta still hasn’t opened enrollment or published the thresholds. If you get in, Facebook pays on the performance of nearly everything you post. If you don’t, you’re left with Stars at $0.01 each and subscriptions that need 10,000 followers.

How much does Facebook take?

Facebook doesn’t publish a percentage for its main program. Content Monetization pays on performance at rates Meta sets, Stars pay a fixed $0.01 each, and Meta’s terms let it keep up to 30% of subscriptions.

Meta’s Fan Subscription Creator Terms give an example. If Meta’s share is 30% and Apple or Google take 15%, Meta keeps 15% and you keep 70%. The 30% cap covers subscriptions that began on or after January 1, 2020, and Meta says it can change the share with 30 days’ notice.

Here is a worked example on those terms. If 100 fans pay $10 a month and Meta applies its full 30%, you keep $700 for the month. That is arithmetic on Meta’s maximum, and Meta doesn’t publish the rate it applies today, so we don’t give a take-home figure for Facebook.

How do Facebook payouts work?

Facebook pays once a month, around the 21st, for the previous month’s earnings from Content Monetization, Stars, subscriptions and Storefront. In the US you get paid once your balance reaches $5. Outside the US the minimum is $100 by wire transfer and $25 for other methods.

Before any money moves, you need a payout account and tax verification, and the name on your Facebook account must match your legal name for tax purposes. Without a payout account you can earn up to $500 per tool, $1,500 across three tools, and you forfeit everything if you don’t add one within 6 months. Changing bank details puts your account on a 5-day hold.

Meta reviews earnings against its monetization policies before paying, and your final payout can come in higher or lower than the estimate in your dashboard.

How do you make money on Facebook?

Facebook Content Monetization

Content Monetization launched in beta on October 2, 2024 and merged In-stream ads, Ads on Reels and the Performance Bonus into one program. It pays on the views, plays and engagement your public Reels, longer videos, photos, text posts and stories get.

The program is invite-only. Meta says it sends invitations periodically and plans open enrollment in the near future. Invitations arrive only through official channels such as the Facebook app, email, Meta Business Suite or the Professional dashboard. To raise your hand, open the Professional dashboard, go to the Monetization tab and fill in the Content Monetization interest form.

You must turn on ads in your content to qualify. Content shared from Instagram that Facebook shows as recommended content doesn’t count toward Content Monetization offers.

The terms give Meta wide control. Meta isn’t obliged to place ads in your content, Meta and advertisers can block ads for any reason, and you only get tools to block specific advertisers. Each invitation, which Meta calls a Content Monetization Offer, sets its own eligibility rules, money terms and dates, and offers can differ between creators.

Creator Fast Track

Creator Fast Track, announced March 18, 2026, pays established creators who are new or returning to Facebook for posting eligible reels. Creators with at least 100,000 followers on Instagram, TikTok or YouTube get $1,000 a month, and those with more than 1 million get $3,000 a month, for three months. Participants also get immediate access to Content Monetization and keep it after the three months end.

Stars

Fans buy Stars from Meta and send them on your live, on-demand, reel, photo or text content, and Meta pays you $0.01 per Star. To earn, you need 500 followers for at least 30 consecutive days, be 18 or older, live in a country where Stars runs and accept the Stars terms. Accounts focused on children can’t earn Stars.

Meta deducts refunds, chargebacks, card processing fees and other third-party costs from your Stars revenue. Meta says fans pay lower fees when they buy Stars in its separate Stars Store.

Subscriptions

Subscriptions let fans pay you monthly for benefits such as exclusive content, discounts, Lives or a subscriber-only group. Pages in 37 countries, including the US, UK, Canada and Australia, can apply, and the program is invite-only elsewhere.

Your Page needs 10,000 followers or 250 or more return viewers, plus either 50,000 post engagements or 180,000 watch minutes in the last 60 days. Pages that don’t already use a Facebook monetization product go through a separate Page-level review first.

Brand partnerships

Brand deals sit outside Meta’s payout system, and Facebook for Creators has an Earn from Brands section for branded content. Before you price a deal, read how brand deals work and how to price sponsored posts.

Meta One, launched September 15, 2026, sells paid plans for creators and businesses from $14.99 a month with a verified badge and extra tools. None of the eligibility rules above list a Meta One plan.

Who is Facebook best for?

Facebook suits creators who already make Reels or short videos and are willing to publish them on Facebook too. If Content Monetization invites you, you earn on photos and text posts too, not only video. Established creators from Instagram, TikTok or YouTube should check Creator Fast Track first, since it’s the only Facebook program here with guaranteed monthly pay.

Skip Facebook if you need to know what you’ll earn. Meta publishes no Content Monetization rates, can restrict access at any time, and without an invitation a small account is limited to Stars.

Facebook alternatives

• Instagram runs on the same Meta payout system and takes 0% of subscriptions.
• YouTube publishes its ad split and pays 55% on long-form videos.
• Snapchat shares ad revenue from Stories and Spotlight with invited creators.
• To compare every creator platform’s cut, read our guide to creator platform fees.